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 There are 5 good
reasons as to why text ads are essential to marketing your
business online.
1. Text advertisements are not blocked by ad blockers.
As opposed to online banners and other graphical advertisements,
static text ads are never blocked by ad blocking software. As
such, every impression will be visible to all site visitors
which results in more visitors to your site at a lower cost per
visitor.
2. They look as part of the
publisher's website
By appearing as part of the website’s content, visitors to the
publisher’s website will not subconsciously “filter out” such
advertisements and will be more likely to see your text
advertisement.
3. They drive targeted traffic.
By advertising on sites with the same theme as yours, visitors
viewing your advertisement will have the same interest in your
product or services. This increases the likelihood of converting
the visitor into a customer.
4. They help improve your natural search engine rankings.
Many search engines base the popularity of a site on the
quantity and quality of the links the site has pointed to it. A
site with a large number of quality links will therefore rank
higher than a site with a lower number of links.
5. They lower costs.
Text ads cost less than alternate forms of advertising such as
Pay-Per-Click, Banner, and Pop-Up advertising. They are far more
effective in creating a return on your investment.
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